Align Ltd.

Speaking • Facilitating • Advising

Q: How can I achieve better results for my organisation?

A: Align. The best performing enterprises are the best aligned.

Why do some businesses thrive whilst many more struggle and fail? A key reason is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to how it is organised – to best support the fulfilment of its long-term purpose. The best performing enterprises are the best aligned.

Q: How can I be a better leader?

A: Align. The best aligned enterprises are the best led.

Thought Leading: “In Align, Jonathan Trevor passionately shares why connecting core purpose, strategy and organization lead to a highly successful and sustainable enterprise. Many of us business leaders have relied on our instincts and experience; now Align articulates an alignment framework that enables us to better bridge these critical components to seamlessly navigate our teams into in the rapidly changing future.”


Angela Ahrendts DBE, former SVP, Apple Retail & CEO, Burberry

“A unique blend of practical insights and academic research make this a definitive guide to enterprise alignment. Align is a core read for every business leader.”

Dominic Barton

Global Managing Partner Emeritus, McKinsey & Company

“Jonathan Trevor has done the extraordinary: he's taken a core business concept that most of us think we know well, studied it carefully, and given us a new, deep, and practical approach to alignment. His work is particularly timely as leaders in this complicated time wrestle with defining their purpose and aligning it to their strategy and organizations.”

Professor Peter Tufano

Peter Moores Dean of the Saïd Business School, University of Oxford

“As someone who is often resistant to accepting advice from business books for even my own strategies, it is no small feat that Jonathan Trevor's book has commanded my attention and that, more importantly, I have learned greatly from it.”

John Crabtree OBE

Lord Lieutenant of West Midlands and Chair of the 2022 Commonwealth Games Organising Committee

“In Align, Jonathan Trevor passionately shares why connecting core purpose, strategy and organization lead to a highly successful and sustainable enterprise. Many of us business leaders have relied on our instincts and experience; now Align articulates an alignment framework that enables us to better bridge these critical components to seamlessly navigate our teams into in the rapidly changing future.”

Angela Ahrendts DBE

former SVP, Apple Retail & CEO, Burberry

“Senior leadership teams eager to improve their performance will find this book provides a clear pathway to diagnosing problems and making choices for action to deliver sustainable change.”

Dame Sandra Dawson

Professor Emerita, University of Cambridge

“A tour de force. Jonathan Trevor argues powerfully that the alignment of purpose, strategy and organization are the bedrock of successful performance. He provides a wealth of examples and sets out the questions which leaders need to ask if they are to overcome disruption and intense competition.”

Lord Richard Wilson GCB

former Cabinet Secretary and former Head of the Home Civil Service

“Strategic and organizational alignment is crucial to the success of any company and this book, with its mix of academic rigour and real-life case studies, makes this abundantly clear.”

Angus Cockburn

Group Chief Financial Officer, Serco Group Plc

“When the business community finds the right balance between customers, employees, communities and shareholders, society as a whole benefits. The key to this is alignment, and Jonathan Trevor's book provides a unique insight into why holistic management has become so crucial.”

Sergio Ermotti

CEO of UBS Group AG

“Align is an invaluable compass for business leaders looking to develop a deeper understanding of their organization, providing guidance that will allow them to plot their future with confidence.”

Hajime Watanabe

CEO, Development Bank of Japan

“The success of any enterprise is highly dependent upon the effective alignment of its various elements. Align is the essential guide for any business leader looking to master this process.”

Ning Tang

CEO and founder, CreditEase

“Jonathan Trevor has succeeded in writing a clear, concise and engaging exposition about the importance of alignment – a mission critical matter for every type of enterprise, whether social, governmental or commercial. Align is a must read for any serious student or practitioner of leadership.”

Lord Victor O Adebowale CBE

CEO, Turning Point and Chancellor of the University of Lincoln

Q: What will you help me to do?

A: Align. Our purpose is to help you to align your enterprise for good.

Helping Leaders: “Jonathan Trevor elevated our leadership conversation to new levels and engaged the team in visioning the future and aligning to it.”

Muoi Lien, Chief of Staff, Taskize

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